I’m not a developer but I enjoy the fruits of WordPress developers’ labor every single day [Read more…]
Normally my day job has me sitting at my desk, helping organizations and small businesses with their online visibility, but thanks to my good friend Ian Winbrock and everyone at Mayor Cabaldon’s office and the West Sacramento Chamber of Commerce I had the pleasure of teaching students at West Sacramento Early College Prep School (WSECP) a bit about working as web professional. [Read more…]
I just got back from a day-long workshop in West Sacramento where business owners who don’t have a website are given a free website to get them started in having an online presence. It was a great event with lots of helping hands and people excited to get online.
I gave a presentation called “Ok my business is online. Now what?” to give business owners a glimpse into what they can do to make themselves visible online after they get their website and how to convert their site visitors into new and returning customers. Check it out! I should have the full video as well sometime in the near future. [Read more…]
Anyone who’s attempted to optimize a site and rank on Google for multiple business locations knows how much a challenge it can be, especially when competing against other sites that are just in that one location. Here are a few tips for optimizing multiple business locations on your website [Read more…]
I saw this question on a forum in an internet marketing think tank that I help moderate on Facebook.
Does anyone have an opinion on whether there is benefit to underlining or bolding keywords in a post to help with on page SEO? I don’t like how it looks visually but wonder if doing so gives content more of that “google juice”.
This video by Matt Cutts hints at an answer [Read more…]
Anyone familiar with social media marketing knows that it’s a good idea to share your work on Facebook, Twitter, Google+, Reddit, Tumblr, Pinterest and other major social media outlets. This article talks about two tools you can use to curate other people’s content (as well as your own) to expand your online visibility efforts, give people some visibility for their work, and engage with new people in the community that you want to build a relationship with. [Read more…]
Saw this video featuring Matt Cutts on an article at Search Engine Journal today.
He’s letting webmasters know that more pages on your website does not equal higher ranking on Google and advises against creating more pages with that goal in mind.
People won’t like you more because you talk whether you have something to say or not, so why should Google like you more for having more pages? They’ve been telling webmasters to focus on writing quality content that’s useful and interesting to people for years. Think about your website users and what they are interested in and want to see. Keep in mind what search engines are looking for, but write for people always.
Some of you might like to create your posts offline using Microsoft Word or another program before putting them online on your WordPress blog. That’s totally okay, this post is to help you do that without creating formatting issues on your WordPress posts that would happen if you were to just copy and paste the content from Word into the WordPress editor directly.
In short, don’t just copy and paste from Word to WordPress. [Read more…]