Make Yourself Visible

Choose Quality over Quantity for your Website Content

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Saw this video featuring Matt Cutts on an article at Search Engine Journal today.


He’s letting webmasters know that more pages on your website does not equal higher ranking on Google and advises against creating more pages with that goal in mind.

People won’t like you more because you talk whether you have something to say or not, so why should Google like you more for having more pages? They’ve been telling webmasters to focus on writing quality content that’s useful and interesting to people for years. Think about your website users and what they are interested in and want to see. Keep in mind what search engines are looking for, but write for people always.

 

New Gmail Layout 2013 | The Good, the Bad, and the Ugly

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What did Gmail do to their layout?

In case you haven’t seen yet, Gmail unveiled their new layout starting in late May 2013, which prompted me to look into the impact of the new layout for Gmail users, email marketers, and see the perspective of other tech gurus weighing in on the issue.

New Gmail Layout 2013

As someone who helps clients with e-mail marketing campaigns, you might expect me to have an averse reaction to seeing all our hard earned work in keeping people up to date with something they have expressed interest in going to their “promotions” inbox. [Read more…]